Topics covered in this video:
- Benefits of thought leadership
- Personal brand management
- How do you become a thought leader?
- Pain point discovery: 5 Whys method
- Identify 5 thought leaders within your industry
- Complete personal brand SWOT analysis in comparison to identified thought leaders
- Identify 5 granular areas of difference, 5 bold ideas you can share, and 10 specific ways you can add value to the thought leaders in your industry