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Go To Market Strategy


Topics covered in this video:

  • How to determine GTM
  • Defining your value proposition
  • Test, measure and iterate
  • Net promoter score
  • Signs you don’t have product market fit



  • Create your GTM
  • Identify measures for how (and what) you will test
  • Create “You Name MVP” that includes:
  • Product hypothesis
  • MVS
  • MVP Outline
  • GTM
    At least two testing mechanisms for PMF

Paul C. Brunson

Mentor, Entrepreneur, & Television Host. My goal is to help you live your best life. I’m the world’s most influential matchmaker, founded and exited three businesses, host two television shows, spent nearly a decade working directly for a billionaire, and share my experiences by mentoring through Knowledge Share