Topics covered in this video:
- What is content marketing?
- 4 content marketing pillars
- How does someone become your audience member?
- How does one go from your audience member to your fan (customer)?
- How does someone go from your fan to your “true” fan?
- True fan conversion tactics
- Adjust your customer avatar. What are the preferred touch points, vehicle and content needs of your audience member/influencer/customer?
- What learning styles are dominant in your group?