The BIGGEST Yet Easiest To Fix Social Media Mistake We Make

On March  27th I tweeted this:

Screen Shot 2014-03-28 at 2.56.32 PM

 

24 hours later, I tweeted this:

Screen Shot 2014-03-28 at 2.52.17 PM

 

3 hours later, I received this tweet:

Screen Shot 2014-03-28 at 2.53.07 PM

 

My point is simple.

When someone tweets you, or sends you a message on Facebook, or LinkedIn, or whatever social media platform you’re using, respond to them! Not responding to them is like someone calling you on the phone and you refuse to pick up.

I completely understand that we get busy and it’s hard to respond to everyone, but that’s what makes doing it all the more special. A response shows that you care opposed to being someone who simply tries to accumulate as many followers as possible (and later, spams them with useless information).

If U.S. Senator Cory Booker (with 1.5 million twitter followers) can respond to messages, surely we all can.

Accessibility is a new form of currency. Senator Booker gets it, do you?

 

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About Paul C. Brunson
Mentor, Entrepreneur, & Television Host. My goal is to help you live your best life. I’m the world’s most influential matchmaker, founded and exited three businesses, host two television shows, spent nearly a decade working directly for a billionaire, and share my experiences by mentoring through Knowledge Share

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Kathy Vawters BakerJhirmayne Mzjhae TuckerElaine HellmanLa LovestheLordSherry R. Trotter Recent comment authors
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Robin Mccauley
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Robin Mccauley

Its VERY RUDE!

Roshanne Pierson
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Roshanne Pierson

So true. Because social media has brought us so much closer and readily accessible.

Sab Jackson
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Sab Jackson

Paul I have to disagree. Did you view their TL, to see if they’ve ever engaged with their twitter followers? If they haven’t, I can reasonably understand your vent. However; if they have, you can’t reasonably expect someone to answer every tweet, message, smoke signal..lol — being sent to them. And maybe they are accessible, and just not in the way that’s feasible for you ie social media. I’ll give you an example former RESPECTED Charlotte Mayor Anthony Foxx, didn’t interact on twitter, his team did, however, Foxx was always in the community, and very accessible to his constituents, so… Read more »

Mellony Martin
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Mellony Martin

I LOVE this!! I see people daily trying to build their “platform” and want you to buy their book, t-shirts, coffee mug, tea, etc, but you ask them a question about something practical and simple and you NEVER hear from them. I had a celebrity tweet me ALL the time when they had 100K followers and ask for scriptures but when the got over 500K and some other celebrities attention they stopped following and went on their way. I didn’t change anything and I was NEVER disrespectful in any way.

Paul Carrick Brunson
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Paul Carrick Brunson

Sab Jackson – They don’t engage with twitter followers.

Sab Jackson
Guest
Sab Jackson

then… I have no retort…lol well.. not really retort, but point taken

Paul Carrick Brunson
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Paul Carrick Brunson

Sab Jackson Much respect!

Paul Carrick Brunson
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Paul Carrick Brunson

Mellony Martin agreed. Same thing has happened when I’ve followed people.

Cheryl Sheets
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Cheryl Sheets

I just love Senator Booker. And he has made it a point in his political career to be accessible and a problem solver. A great post. Thanks

Shirlin Franklin
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Shirlin Franklin

it’s always nice to get a response! 🙂

Blkbrown Pink
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Blkbrown Pink

Um its nice to get a response but don’t bank on it. What would do if it weren’t for Twitter or the internet?? Sheesh give them people a break

Channa M. Smalls
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Channa M. Smalls

I agree with you Paul and I too was surprised to get a response from you today! It was a simple acknowledgement and it meant a lot! Thank you! Much respect!!!

PG1
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PG1

I’m confused.. I consider a phone call a “request” not a “demand”…I’m not on FB, twitter, etc so maybe I’m out of the loop

Sherry R. Trotter
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Sherry R. Trotter

I agree with your perspective Paul! However I have a question: is there a such thing as “to much accessibility”? I’ve often been told that when ppl have to much “access” to you, especially a person that’s in the public eye, people may may begin to take what you have to offer for granted. Do people “devalue” things/ people they have much access to?

La LovestheLord
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La LovestheLord

Amen Paul.

Elaine Hellman
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Elaine Hellman

Opposite – money can’t buy happiness

paulcbrunson
Guest

@PG1  Fair question. I agree in the idea that a phone call (or social media message) is a request… and to never acknowledge a request is rude. Think someone calling you and you never return the call.

Tracy P. Beard
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Tracy P. Beard

Thank you providing guidance on utilizing social media and engagement. I am in graduate school working on my thesis on developing a cultural arts social enterprise. A huge portion of what I am developing is social engagement. I have learned a lot from your post and Mentor Mondays (I don’t always catch them on the days that they are posted, but I do check out the archives)

Nonie L. Robinson
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Nonie L. Robinson

Wow, I never thought I’d see the day where we need marketing techniques just for social media???

Phyllis Williamson
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Phyllis Williamson

AMEN

Paul Carrick Brunson
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Paul Carrick Brunson

Tracy P. Beard – I’m so glad you’re finding value in the posts and #MentorMonday – we launch our mastermind groups next month, hope you can join one!

Tracy P. Beard
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Tracy P. Beard

I will. Thank you so much!

Helle Skagen
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Helle Skagen

Right Agree 😉

Jah Prentice
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Jah Prentice

Paul I would love to talk with you about a method i have developed of healing i call ReRecording…..i believe this method will lead to people healing and attracting love of all kinds into their lives…many people are on social media absorbing information and wisdom rather than sharing it inventing and putting it out…too many people are looking for something only they themselves can build….many people are going by faulty and damaging messages playing in their heads that were left by dysfunctional parents…..if you have any time i would really love tow ork with you on some developement of this… Read more »

KimberlyFieldsCampbell
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KimberlyFieldsCampbell

Thank you for this post.  I completely agree.  The purpose of social media is to provide a platform for individuals to communicate with each other.  Once politicians, businesses, celebrities, etc. realized the potential reach of these platforms they all created profiles and haphazardly tweeted or posted in hopes of growing their likes, followers or whatever and because it was the “in” thing to do.  Not every politician, business or celebrity is guilty of this.  But I have found this to be particularly true with politicians and to some extent large corporations. For the vast majority of them, increasing the number… Read more »

Paul Carrick Brunson
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Paul Carrick Brunson

Nonie L. Robinson I’m curious, what do you use social media for?

Paul Carrick Brunson
Guest
Paul Carrick Brunson

Jah Prentice – Thanks for reaching out with an idea. Please send thoughts to me at paul [at] paulcbrunson.com (fyi – I’m behind by about a week on general emails).

MisheraldBrown
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MisheraldBrown

Paul I truly agree.  I believe that if someone reaches out to you even if you busy common courtesy should be to at least contact the person back and if your are not necessary able to assist them make them aware of that. The fact that you contacted two public figures wanting your vote it worries me that they didn’t take the time to respond even if it meant having a public relations personnel respond to you.  Communication is the key to any situation if Cory Booker can take the time to respond to you I’m sure others can.

Nonie L. Robinson
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Nonie L. Robinson

I use Facebook for friends…Twitter and LinkedIn for networking

Nonie L. Robinson
Guest
Nonie L. Robinson

Facebook is my space to share whatever I want, I use it as a blank page, where I express my tgoughts and share the thoughts of others. To have to make it about marketing, thays one more thing in my busy life that I don’t want to deal with. I would rather hire someone for that.

paulcbrunson
Guest

I hear what you’re saying but social doesn’t work like that (IMO) – social is really an extension of offline…so your brand (your reputation, what you stand for, etc) is conveyed through ALL of your platforms. That said, someone interested in doing business with you will not just form their opinion based on your LinkedIn activity but also on your Facebook interaction (someone doing real due diligence will probably be reading our chat exchange right here). My overall point is that, social media is not simply a bundle of platforms, it’s now an extension of who we are (and claim… Read more »

paulcbrunson
Guest

MisheraldBrown  Agreed!

paulcbrunson
Guest

@Nonie L. Robinson  – Please see my response to you above. Let me know if you have any further questions.

paulcbrunson
Guest

Thanks sis!

Julie Butler-Green
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Julie Butler-Green

Great post!

Jhirmayne Mzjhae Tucker
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Jhirmayne Mzjhae Tucker

So true im loving ur posts

Kathy Vawters Baker
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Kathy Vawters Baker

True