Better With Paul is a newsletter and upcoming podcast for people who value legacy, financial freedom, and culture.
I have spent the last decade talking with peak performers like Oprah, 50 Cent, Katie Couric, and Ted Leonsis. Better With Paul allows me to identify and dissect the business, relationship, and health lessons from the journeys of these innovators, entrepreneurs, creators, and researchers. The podcast will launch on July 1st, 2020!
I write a weekly newsletter called Better where I share lessons learned preparing, interviewing, and observing the world’s top performers. I also include announcements and invitations to special events. Available only through email.
Content Strategy 102
Covered in this video is the marketing funnel (otherwise referred to as the purchase funnel, or purchasing funnel), a consumer focused marketing model which illustrates the customer journey towards the purchase of a product or service.
Content Strategy 101
Covered in this video is a detailed overview of the planning, development, and management of content—written or in social media.
How To Prepare For An EPIC Live Video
Topics covered in this video: How I prepare (phase 1) Popular live video formats How I prepare (phase 2) How I prepare (phase 3) Homework: Prepare Practice Go live!
Go To Market Strategy
Topics covered in this video: How to determine GTM Defining your value proposition Test, measure and iterate Net promoter score Signs you don't have product market fit Homework: Create your GTM Identify measures for how (and what) you…
Content Marketing Strategy And True Fan Evolution
Topics covered in this video: What is content marketing? 4 content marketing pillars How does someone become your audience member? How does one go from your audience member to your fan (customer)? How does someone go from your fan…
How to Finance Your Dream
Topics covered in this video: Monthly nut Runway Side hustle Financing Make-or-break marker Homework: Calculate your monthly nut and reduce it Calculate your runway and stretch it Determine if you should start a side hustle, but make sure it's…
Financial Terms, Statements and Analysis Entrepreneurs MUST Know
Topics covered in this video: 3 financial terms you must know 3 financial statements you must know BONUS: Insider tips
TV Media: The Most Powerful Boost You Can Get In Your Career
Topics covered in this video: Television The players Serious casting process Product placement and how to proactively get casted Support you may need How to protect yourself How to leverage
Product Market Fit
Topics covered in this video: Big problem Solution Idea/product strategy Product hypothesis Define the market Find equilibrium Minimum viable segment Homework: Create product hypothesis Conduct market research Define/find minimum viable segment MVP PDF
Thought Leader Vs. Influencer
Topics covered in this video: Benefits of thought leadership Personal brand management How do you become a thought leader? Pain point discovery: 5 Whys method Homework: Identify 5 thought leaders within your industry Complete personal brand SWOT analysis in…
