I was off the grid with family and friends last night, but when my timeline blew up with the #MissUniverse hash tag, I had to investigate. I watched a video replay of the “incident,” then read a few hundred comments plus a few articles this morning. The whole Miss Universe debacle appears disastrous at the moment, but I actually think we’re going to see more winners than you may think:
1) Miss Colombia
There’s no doubt she experienced a few minutes of excruciating shock and pain, but I predict the aftermath will be all upside for her. As a runner-up, Ariadna Gutierrez would have been placed in the immediately “forgotten” territory, but not now. She’s endeared herself to the world, we ALL sympathize with her, and she is still considered by many to actually be the winner. Ariadna will have more demand for bookings than any Miss Universe runner-up (and many previous winners) in the history of the organization. Check out her popularity and net worth in 12 months, she’ll be just fine.
2) Owners of the Miss Universe organization (WME-IMG)
From a business standpoint, they won BIG. For a live event, Miss Universe has historically had low to mediocre viewership, with even less subsequent media coverage. That all changed in seconds last night, with Miss Universe not only trending as the #1 topic worldwide on social media, but it’s also dominating the news cycle today. Literally, millions of dollars worth of publicity. I predict viewership and sponsor dollars of Miss Universe (and the other properties they own, like Miss USA) to be up next year!
3) Miss Philippines
You can’t say Pia Wurtzbach didn’t live out the plot of an Oscar winning screenplay – working your ass off your entire life for something, dueling it out with just one other person, shockingly thinking you lost it, and then in a surreal moment, capturing it back. This plot twist even had one notable newspaper calling it “too perfect.” Undoubtedly, Pia is the most famous Miss Universe in the history of the competition (and she hasn’t even worn the crown for a full 24-hours).
4) Steve Harvey
When the dust settles, this is going to be a win for him. First off, he caught the mistake, resolved it immediately, and took responsibility for the error. That alone should be celebrated, NOT attacked. Secondly, right now, he’s one of the most recognized names and faces in the world. He has a lane to leverage this attention and given his unprecedented rise to media king (dominating network TV, cable TV, & radio), Harvey and his team have a proven record of making big things happen.
1) Everyone who posted racist comments or otherwise joked Steve Harvey about his mistake
Most people who make even basic mistakes never acknowledge them, let alone take responsibility for the mistake. One of the easiest ways to determine someone’s character is to see if they talk/post badly about other people, especially if what they’re gossiping about is something they do themselves. All too often, the real character of a person only appears when some negative event hits them or you.
2) Donald Trump
I know Steve Harvey has been loyal to Trump (not necessarily supporting his run for President but when I’ve heard people ask Steve about Donald Trump’s Presidential campaign rhetoric, Steve has never publicly attacked. He instead diffuses the questions with humor). Well, when Donald had the same opportunity last night to either stay silent or defend someone he’s called “a friend,” Trump instead retweeted someone bashing the Miss Universe situation. When you repost someone else’s thoughts it’s no different from you posting it directly yourself. On top of that, a sneak diss or subliminal shot is still an attack.